psconsulting

PSCONSULTING, SAN LEANDRO, CA    2005 - Present
Contract and consultative marketing and writing services.

ABAXIS, INC. , UNION CITY, CA    2001-2005
A $70M medical diagnostics manufacturer offering clinical chemistry and hematology point-of-care testing for the medical and veterinary markets.

DIRECTOR OF MARKETING, VETERINARY MEDICINE
Reported directly to Vice-President, Sales and Marketing. Responsible for the development and implementation of all strategic and tactical aspects of the veterinary marketing plan, accounting for $50M annual sales. Managed marketing staff of three.

•    Researched, validated and launched new hematology and rapid-test product lines.
•    Researched, recommended and launched new core products.
•    Developed broad-scope, educational marketing communications plan.                                       

•    Managed OEM, partnership and distributor relationships.
•    Established veterinarian advisory board.

DADE-BEHRING MICROSCAN, WEST SACRAMENTO, CA    1998-2000
Microbiology division of a $1.5MM clinical diagnostics corporation. Target markets include hospitals and reference laboratories.

PRODUCT MARKETING MANAGER
Reported directly to Vice-President of Marketing. Responsible for the identification and sensitivity test consumables.

•    Responsible for research and recommendation of new products for development.
•    Launched more than a dozen new drug sensitivity tests.
•    Provided technical marketing support to direct sales and distribution staff.
•    Developed marcom strategy and tactics for new, existing and obsolete products.

INCSTAR CORPORATION, STILLWATER, MN     1995-1998
Diverse, $100M clinical diagnostics manufacturer, partnered with Italian diagnostics manufacturer, DiaSorin.

MARKETING MANAGER
Reported directly to autoimmune Business Unit Manager. Responsible for effective domestic and international market plan development of the newly acquired autoimmune diagnostics product line.

•    Developed technical training program for sales representatives, distributors and customers.
•    Conducted extensive market research and competitive performance analyses.                        

•    Participated in development of luminary board of rheumatologists and immunologists.
•    Developed unique physician-directed educational workshop program.
•    Responsible for planning and executing numerous new test and platform launches.

DIAMEDIX CORP, MIAMI, FL    1991-1995
Specialized $6M viral and autoantibody immunoassay and instrumentation manufacturer. Target markets include specialty and reference laboratories.

PRODUCT MANAGER, AUTOIMMUNE DIAGNOSTICS         (1994-1995)
Reported directly to Vice-President, Sales and Marketing. Responsible existing product-line marketing, new platform launch and second-tier technical support, including extensive sales staff and customer educational efforts.

TECHNICAL SALES MANAGER                 (1991-1994)
Reported directly to Regional Sales Director. Responsible for development and expansion of new western territory.  Key accounts included: Scripps reference laboratory, Nichols reference laboratory, UC Davis Medical Center, UC San Francisco Medical Center, LabCorp.

U.S. AIR FORCE, VARIOUS LOCATIONS                        1986-1995

MEDICAL TECHNOLOGIST                (1988-1995)

MEDICAL ADMINISTRATION             (1986-1988)

Commendation & Achievement Awards Recipient    
Managed first medical PRP program rated as “Outstanding” by Nuclear Surety
Extensive staff management responsibility

Education

Technical Writing Certification  

University of California, Berkeley  
                        
Medical Marketing Program, 1999

University of California, Los Angeles

post-Graduate Work, 1998-2000           business administration, marketing      

University of California, Berkeley/Davis   

Bachelor of Science, Biology, 1990 

San Francisco State University

Medical Technology     Certification,1987 

Medical Administration           Certification, 1984                     

University of Healthcare Sciences, TX